

It's worth noting that the most popular languages are English, Spanish, French, German, and Japanese. The top languages that Indians are now learning on the app are English, Hindi, French, and Spanish. In fact, according to the survey, over 56 percent of respondents claimed that pop culture trendsetters such as movies, OTT shows, and web series motivated them to learn a new language.

Language education has been reframed as something that complements and supports interests and other activities, rather than something that is necessary in a classroom, as India consumes more Korean culture and listens to more K-pop. This increase can be ascribed in part to the 2021 premiere of the popular TV show Squid Games.

Korean has risen to the top of India's most popular languages, becoming the fastest growing and securely establishing itself as the country's fifth most popular language. Indian millennials and Gen-Z - particularly those between the ages of 17 and 25 - are responsible for the increase of Korean learning in India, influenced by pop culture. Korean leads the language learning growth curve in India
