Comparing the Swiss legacy of type design with Armenia’s, Gayane realised the potential of pushing Armenian script, language and expression further. Gayane was first interested in exploring Armenian type when she worked in Switzerland. Also, because I’m not now, it’s my way to connect and keep it close to my heart.’
The biggest challenge for her work is the lack of precedence in Armenian type design, and its lack of visibility internationally. Even today, very few designers experiment with it – Gayane is one of a handful of creatives she knows freely exploring Armenian letters. The Armenian alphabet consists of 39 letters, and its calligraphic script holds sacred, The Armenian alphabet consists of 39 letters, and its calligraphic script holds sacred, cultural and historic importance to the nation. We caught up over Zoom to talk about Armenian letters and challenging cultural boundaries. She studied Industrial Design at the Yerevan Academy of Arts and now works full-time in product design. Gayane Yerkanyan ( is an Armenian designer based in Amsterdam, known for her contemporary take on Armenian type.
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